Where creative, media and brand meet, engineered from the heights.
About Miolans.ai
Château de Miolans sits on a rock spur overlooking the Combe de Savoie, a strategic geographic crossroads of Savoie. It's a place built centuries ago to watch, judge, and control passage between valleys. We borrowed the vantage point, not the dungeon. Today the same high ground describes the place where AI generated creative, programmatic media and brand strategy have to meet, and rarely do so cleanly.
Where AI generated creative arrives, fast, plentiful, and in many streams at once. This is the source, the raw output of generative tools now reshaping how creative gets made.
Where that creative has to move to market through DSPs and media infrastructure, at scale, on schedule, with the right of way properly managed.
Where brand management does its work: judgment, memory, and protection of the asset that outlasts any single campaign or platform cycle.
Raised in Chambéry under the fortress's watch, trained as an engineer at EPFL in Lausanne (Switzerland), now based in Geneva, Xavier's whole life has stayed within sight of the Alps.
After thirteen years in various global, regional and local roles of Brand Management at Procter & Gamble, Xavier joined in 2021 the scale-up travel tech unicorn GetYourGuide as Brand Director. A former engineer who moved into the world of Brands.
Miolans.ai is built from that same high ground: a career spent at the point where brand strategy meets the machinery that actually delivers it.